Purple is the latest acai juice to claim status on the shelves, more specifically, as of a recent press release, into 242 Duane Reade stores in New York. A look at their website and you see recent news releases on cascading ORAC values, celebrity endorsements, and the hiring of an ex Red Bull Account Manager.
Perhaps the biggest news on this product is their claim to be "The Most Powerful Antioxidant Beverage on the Planet!". The Purple Beverage Company says their product Purple made of 7 fruits & berries including the acai berry, black cherry, cranberry, purple plum, pomegranate, blueberry, and blackcurrant is special due to the cascading theory. The ingredients of Purple have a reported antioxidant "cascade effect" by which the combination of these ingredients creates a greater antioxidant result together than the sum of their individual parts. The company declares the ORAC (Oxygen Radical Absorbance Capability) value in Purple's ingredients at 24,978 per liter, four times the power of antioxidants found in orange juice.
The Purple acai berry juice has endorsements from music legend Chaka Chan, NBA Boston Celtics' Rajon Rondo, baseball stars Torii Hunter of the LA Angels, and legendary New York Yankees pitcher Mariano Rivera who had plenty of good things to say about the drink "As an athlete, the foods and beverages that I put in my body are especially important. I look for healthful, natural products," said Rivera. "Not only does Purple taste great, but the antioxidants in Purple are also an important part of my recovery system, keeping me at my best so I can strike out the side and come through for my team."
Source: drinkpurple.com