Smirnoff Ice & Acai

The world's leading premium drinks business will be introducing a new flavor to their line of Smirnoff Ice brand drinks called Strawberry Acai.

Diageo (Dee-AH-Gee-O) is a global company with a collection of drinks that include not just Smirnoff but established popular brands like Johnnie Walker, Guinness, Captain Morgan, and Cuervo to name just a few.

Strawberry is a popular existing flavor in their line but they feel the addition of the acai in this drink creates a flavor that is exciting and unique for the market. The Smirnoff Ice Strawberry Acai is one of three new releases from Diageo and Mark Breene, Vice President of their Progressive Adult Beverages (PAB) had this to say about it, "Consumer tastes dictate the need for new flavor options and low-calorie offerings. The addition of these three products to Diageo's PAB lineup will solidify our position as the industry's category leader.'

Source: diageo.com