Acai Juice Marketers Thinking Twice After POM Dispute

Recently the Federal Trade Commission went after POM, a company that manufactures functional beverages, to dispute their current marketing claims. Through their marketing POM has been claiming that their drinks will aid people in preventing certain diseases, such as prostate cancer, erectile dysfunction, and heart disease, but they also claim that their drink will help treat those specific conditions. The biggest problem that the FTC and FDA has with these marketing claims is that they are false, there is no proof that any beverage by POM will help with those specific conditions. 

Many marketers for the functional beverage industry, including those in the profitable acai juice market, are thinking twice about this dispute because it can affect how they go about marketing a product. The main thing that marketers must avoid is making false claims or claims that have no proof. Promising the consumers that an acai beverage product will fix all of their health problems is one of the fastest ways to get the attention of the FTC and the FDA, which once you get their attention for making false claims they will take action against you to enforce their policies. 

Even though the FTC and FDA has made it clear that they will not tolerate false claims or claims that have no proof backing them up that doesn’t mean all marketers will change their tactics, even though it is best if they do. Making false claims can easily be avoided by using words such as “potential benefits,” “people claim,” and “may.” Performing clinical studies before releasing a acai berry product is something else that can be done to avoid making claims that have no solid proof. 

Source: bevnet.com